{"id":180,"date":"2015-09-22T19:11:11","date_gmt":"2015-09-22T19:11:11","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=180"},"modified":"2015-09-22T19:11:11","modified_gmt":"2015-09-22T19:11:11","slug":"mercado-de-audio-portatil-cresce-mais-que-o-esperado","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2015\/09\/22\/mercado-de-audio-portatil-cresce-mais-que-o-esperado\/","title":{"rendered":"Mercado de \u00e1udio port\u00e1til cresce mais que o esperado"},"content":{"rendered":"<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/09\/box.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-181\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/09\/box-300x223.jpg\" alt=\"box\" width=\"300\" height=\"223\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/box-300x223.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/box.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Confirmando uma tend\u00eancia que j\u00e1 se nota entre lojistas e consumidores, o mercado mundial de aparelhos port\u00e1teis de \u00e1udio est\u00e1 crescendo acima do esperado. Segundo o mais recente levantamento publicado pela consultoria especializada Futuresource, a expans\u00e3o foi de 22% no ano passado, contra um crescimento de 2% na venda de eletr\u00f4nicos em geral.<\/p>\n<div>\n<p>A pesquisa\u00a0<a href=\"https:\/\/reports.futuresource-consulting.com\/\" target=\"_blank\"><em>Worldwide Home Audio Market<\/em>\u00a0<\/a>incluiu as seguintes categorias de produto: receivers de home theater, sondaras, sistemas de \u00e1udio hi-fi e caixas ac\u00fasticas sem fio. Foram 71 milh\u00f5es de unidades vendidas durante o ano, gerando uma receita de US$ 10 bilh\u00f5es para os fabricantes.<\/p>\n<\/div>\n<div>\n<p>Os itens que mais cresceram em vendas foram soundbars e caixas sem fio, compensando a queda nas vendas de receivers e sistemas hi-fi. O estudo confirmou que as caixas Bluetooth e os modelos para som ambiente (multiroom) s\u00e3o os preferidos do consumidor atualmente. Sistemas de \u00e1udio sem fio est\u00e3o entre os atuais hits da ind\u00fastria eletr\u00f4nica, com crescimento de 27 milh\u00f5es de unidades em 2013 para 53 milh\u00f5es em 2014 (cerca de 93%).<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-622333872\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2938401085\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<\/div>\n<div>\n<p>Rasika Iyer, analista da Futuresource, comentou que a maior parte dos fabricantes aposta nessa tend\u00eancia. \u201cOs consumidores cada vez mais buscam facilidade de conex\u00e3o para os servi\u00e7os de streaming mais populares, como Spotify, iTunes e agora Apple Music\u201d, diz ela. \u201cAl\u00e9m disso, \u00e9 ineg\u00e1vel que todo mundo quer estar o tempo com seu smartphone conectado\u201d. Iyer prev\u00ea que at\u00e9 2019 quase todos os aparelhos de \u00e1udio ser\u00e3o sem fio.<\/p>\n<\/div>\n<div>A expans\u00e3o dever\u00e1 ser de 8% ao ano, segundo a Futuresource, chegando a 108 milh\u00f5es de unidades vendidas daqui a quatro anos.<\/div>\n<div><\/div>\n<div><strong>Fonte: <\/strong>Futuresource<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Confirmando uma tend\u00eancia que j\u00e1 se nota entre lojistas e consumidores, o mercado mundial de aparelhos port\u00e1teis de \u00e1udio est\u00e1 crescendo acima do esperado. Segundo<\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercado de \u00e1udio port\u00e1til cresce mais que o esperado - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2015\/09\/22\/mercado-de-audio-portatil-cresce-mais-que-o-esperado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado de \u00e1udio port\u00e1til cresce mais que o esperado - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Confirmando uma tend\u00eancia que j\u00e1 se nota entre lojistas e consumidores, o mercado mundial de aparelhos port\u00e1teis de \u00e1udio est\u00e1 crescendo acima do esperado. 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