{"id":17563,"date":"2020-06-04T11:40:54","date_gmt":"2020-06-04T14:40:54","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=17563"},"modified":"2020-06-04T11:40:54","modified_gmt":"2020-06-04T14:40:54","slug":"grupo-tcl-assume-80-do-controle-da-semp","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/06\/04\/grupo-tcl-assume-80-do-controle-da-semp\/","title":{"rendered":"Grupo TCL assume 80% do controle da Semp"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17564 size-full\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/06\/tcl_semp.jpg\" alt=\"\" width=\"750\" height=\"563\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/06\/tcl_semp.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/06\/tcl_semp-400x300.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/06\/tcl_semp-500x375.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/06\/tcl_semp-300x225.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/06\/tcl_semp-600x450.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>O grupo chin\u00eas TCL, atualmente o segundo maior fabricante mundial de TVs, confirmou nesta quarta-feira um acordo com a brasileira Semp Amazonas para assumir o controle da empresa. Os chineses t\u00eam atualmente 40% do controle da Semp TCL, joint-venture fundada em 2016; com o acordo, passam a deter 80% da empresa, nomeando um novo CEO.<\/p>\n<p>Felipe Hennel Fay, neto do controlador da Semp, Affonso Brand\u00e3o Hennel e atual CEO, continua no cargo para conduzir o per\u00edodo de transi\u00e7\u00e3o, at\u00e9 a posse de Carlos Li, que atualmente dirige os neg\u00f3cios do grupo TCL na Am\u00e9rica Latina. Li ainda depende de um visto para poder trabalhar no Brasil. O acordo depende de aprova\u00e7\u00e3o pelo Cade (Conselho Administrativo de Defesa Econ\u00f4mica)<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1551941918\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-1976626840\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Fundada em 1942 pelo pai do atual controlador, a Semp (Sociedade Eletro Mercantil Paulista)&nbsp;foi a primeira fabricante brasileira de aparelhos de r\u00e1dio e uma das primeiras a produzir TVs no pa\u00eds, na d\u00e9cada de 1950. Em 1977, firmou acordo com a japonesa Toshiba, que durou 30 anos.<\/p>\n<p>Por sua vez, a TCL foi fundada em 1981 e em 2013 j\u00e1 era a terceira maior fabricante de TVs do mundo; em 2019, tornou-se a segunda. Em 2004, o grupo adquiriu a francesa Alcatel e em 2014 incorporou a americana Palm, tornando-se forte tamb\u00e9m em telecom e eletrodom\u00e9sticos.&nbsp;&nbsp;Segundo dados oficiais, a opera\u00e7\u00e3o brasileira \u00e9 hoje uma das maiores para a TCL, atr\u00e1s apenas de China e EUA. A receita operacional em 2019 ficou em aproximadamente R$ 2 bilh\u00f5es, com 1.3 milh\u00e3o de TVs vendidos, o que representa 10% de todo o mercado brasileiro. Com o novo acordo, o grupo sinaliza mais investimentos em TVs e tamb\u00e9m o lan\u00e7amento de uma linha de \u00e1udio.<\/p>\n<p><b>FONTE: revista HOME THEATER &amp; CASA DIGITAL<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/12\/06\/teste-tv-tcl-c6-65-com-inteligencia-artificial-e-soundbar-integrada\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/12\/06\/teste-tv-tcl-c6-65-com-inteligencia-artificial-e-soundbar-integrada\/&amp;source=gmail&amp;ust=1591366614104000&amp;usg=AFQjCNG2PZ9rHdIfitzbLkYvGxtoDAbbdQ\"><b>Teste exclusivo: TV TCL 65\u201d com Intelig\u00eancia Artificial<\/b><\/a><br \/>\n<a href=\"https:\/\/orlandobarrozo.blog.br\/2016\/12\/04\/semp-toshiba-da-lugar-a-semp-tcl\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2016\/12\/04\/semp-toshiba-da-lugar-a-semp-tcl\/&amp;source=gmail&amp;ust=1591366614104000&amp;usg=AFQjCNG1tefmNVNtM7RKq94aUU4G711_hA\"><b>Semp Toshiba d\u00e1 lugar \u00e0 Semp TCL<\/b><\/a><br \/>\n<a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/04\/21\/como-fica-a-industria-de-displays-na-china\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/04\/21\/como-fica-a-industria-de-displays-na-china\/&amp;source=gmail&amp;ust=1591366614105000&amp;usg=AFQjCNHVmP8hrpuTteYrcUSvbIXZlTpu0g\"><b>Como fica a ind\u00fastria de displays na China<\/b><\/a><br \/>\n<a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/01\/09\/mini-led-a-nova-cara-do-lcd\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/01\/09\/mini-led-a-nova-cara-do-lcd\/&amp;source=gmail&amp;ust=1591366614105000&amp;usg=AFQjCNGZf0p3rr0fAyw9zLOAFJhT3dBdTA\"><b>Mini-LED, a nova cara do LCD<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O grupo chin\u00eas TCL, atualmente o segundo maior fabricante mundial de TVs, confirmou nesta quarta-feira um acordo com a brasileira Semp Amazonas para assumir o<\/p>\n","protected":false},"author":1,"featured_media":17565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-17563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grupo TCL assume 80% do controle da Semp - HT &amp; 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