{"id":17265,"date":"2020-07-04T17:05:51","date_gmt":"2020-07-04T20:05:51","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=17265"},"modified":"2020-07-06T14:53:22","modified_gmt":"2020-07-06T17:53:22","slug":"philips-tera-tv-oled-e-soundbar-este-ano-no-brasil","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/07\/04\/philips-tera-tv-oled-e-soundbar-este-ano-no-brasil\/","title":{"rendered":"Philips ter\u00e1 TV OLED e soundbar este ano no Brasil"},"content":{"rendered":"<div>&nbsp;<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17266\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/05\/oled-philips.jpg\" alt=\"\" width=\"750\" height=\"556\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/05\/oled-philips.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/05\/oled-philips-400x297.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/05\/oled-philips-500x371.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/05\/oled-philips-300x222.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/05\/oled-philips-600x445.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div>\n<div>Depois de lan\u00e7ar no ano passado, de modo experimental, uma<strong>&nbsp;<a href=\"https:\/\/www.philips.com.br\/c-p\/55POS901F_12\/oled-9-series-android-tv-razor-slim-4k-uhd-oled-com-ambilight-trilateral-e-perfect-pixel-ultra-hd\/visao-geral\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.philips.com.br\/c-p\/55POS901F_12\/oled-9-series-android-tv-razor-slim-4k-uhd-oled-com-ambilight-trilateral-e-perfect-pixel-ultra-hd\/visao-geral&amp;source=gmail&amp;ust=1589311933696000&amp;usg=AFQjCNETB569aj_x4ngoWZZkLhG7kGgH7g\">TV OLED de 55\u201d<\/a><\/strong>,&nbsp;a Philips planeja retomar essa linha de produtos no segundo semestre deste ano. Deve chegar ao mercado em julho um modelo OLED 4K bem mais avan\u00e7ado, com plataforma Android, \u00e1udio Dolby Atmos e recurso Ambilight, para competir pela prefer\u00eancia do consumidor mais exigente. Mais para o final do ano, a empresa pretende lan\u00e7ar sua primeira soundbar.<\/div>\n<div>&nbsp;<\/div>\n<div>\u201cFizemos o teste em 2019, mas o pre\u00e7o ainda era muito alto\u201d, diz Andr\u00e9 Romanon, diretor de Marketing &amp; Produto da TPV Brasil, dona das marcas Philips e AOC. \u201cAgora, come\u00e7a a se aproximar mais da realidade brasileira, ent\u00e3o achamos que \u00e9 oportuno esse lan\u00e7amento\u201d. Este ano, j\u00e1 sa\u00edram com a marca Philips duas linhas de TVs 4K com painel LED-LCD, de 55\u201d e 65\u201d (<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/04\/13\/testamos-tv-4k-philips-65-com-ambilight-e-dolby-vision\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/04\/13\/testamos-tv-4k-philips-65-com-ambilight-e-dolby-vision\/&amp;source=gmail&amp;ust=1589311933696000&amp;usg=AFQjCNFntW4XwR_F-UpXx9BY6B_CopCkoA\">veja aqui o teste que fizemos<\/a><\/strong>), al\u00e9m de um 70\u201d que havia sa\u00eddo no final do ano passado.<\/div>\n<div>&nbsp;<\/div>\n<div>Segundo Romanon, a nova TV OLED (foto) j\u00e1 foi lan\u00e7ada na Europa com \u00f3tima aceita\u00e7\u00e3o na m\u00eddia especializada. O aparelho \u00e9 o primeiro dotado do chip P5 de 4a gera\u00e7\u00e3o, que utiliza recursos de Intelig\u00eancia Artificial para ajustar em tempo real cada quadro da imagem.<\/div>\n<div>&nbsp;<\/div>\n<div>Al\u00e9m disso, a TV vem com a vers\u00e3o mais recente do sistema Android (9.0 Pie), processador Dolby Atmos embutido e \u00e9 compat\u00edvel com todos os padr\u00f5es de v\u00eddeo HDR utilizados atualmente em filmes e s\u00e9ries: HDR, HDR10+, Dolby Vision e HLG.<\/div>\n<div>&nbsp;<\/div>\n<div>Ainda de acordo com o executivo, a ideia \u00e9 cada vez mais atender a demanda do consumidor brasileiro por telas grandes (acima de 50\u201d), com produtos de bom desempenho e pre\u00e7o acess\u00edvel. \u201cAl\u00e9m dos modelos 4K, que em 2019 representaram 35% das vendas em volume, n\u00e3o vamos deixar de atender os outros segmentos. Com a marca AOC, queremos ampliar a oferta de TVs HD e Full-HD\u201d.<\/div>\n<div>&nbsp;<\/div>\n<div>Para saber mais sobre esse mercad, confira nosso&nbsp;<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/04\/26\/mais-130-modelos-na-nova-versao-do-guia-de-tvs-4k\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/04\/26\/mais-130-modelos-na-nova-versao-do-guia-de-tvs-4k\/&amp;source=gmail&amp;ust=1589311933696000&amp;usg=AFQjCNHGowvPg9tziyZQlAn12r3uHYgm7w\">Guia de TVs 4K<\/a><\/strong>,&nbsp;atualizado com mais de 130 produtos \u00e0 venda no momento.<\/div>\n<div>&nbsp;<\/div>\n<div><b>FONTE: <\/b>Reda\u00e7\u00e3o HOME THEATER &amp; CASA DIGITAL<\/div>\n<div><b>&nbsp;<\/b><\/div>\n<div><b>&nbsp;<\/b><\/div>\n<div><b>Temas relacionados:<\/b><\/div>\n<div><b>&nbsp;<\/b><\/div>\n<div><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/03\/04\/tvs-4k-philips-para-2020-oferecem-dolby-vision-atmos-e-ambilight\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/03\/04\/tvs-4k-philips-para-2020-oferecem-dolby-vision-atmos-e-ambilight\/&amp;source=gmail&amp;ust=1589311933696000&amp;usg=AFQjCNEwclsHqmq_pxYLEtme9jEoW2Kmdg\"><b>TVs 4K Philips 2020 oferecem Dolby Vision, Dolby Atmos e Ambilight 3<\/b><\/a><\/div>\n<div><b>&nbsp;<\/b><\/div>\n<div><a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/04\/26\/lg-quer-crescer-com-tvs-oled\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/04\/26\/lg-quer-crescer-com-tvs-oled\/&amp;source=gmail&amp;ust=1589311933696000&amp;usg=AFQjCNGm_uKcDuAbAWG87uAMJStAT5PIbg\"><b>LG planeja crescer este ano com novas linhas de TVs OLED<\/b><\/a><\/div>\n<div><b>&nbsp;<\/b><\/div>\n<div><b><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/10\/04\/tcl-oferece-tvs-4k-com-google-assistente-a-precos-reduzidos\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/10\/04\/tcl-oferece-tvs-4k-com-google-assistente-a-precos-reduzidos\/&amp;source=gmail&amp;ust=1589311933696000&amp;usg=AFQjCNFSU654gena2SE3Y38RIa-bjCXPcw\">TCL oferece TVs 4K com Google Assistente a pre\u00e7os reduzidos<\/a><\/b><\/div>\n<div><b>&nbsp;<\/b><\/div>\n<div><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/02\/03\/roku-chega-ao-brasil-em-tvs-hd-e-full-hd-da-aoc\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/02\/03\/roku-chega-ao-brasil-em-tvs-hd-e-full-hd-da-aoc\/&amp;source=gmail&amp;ust=1589311933696000&amp;usg=AFQjCNGg-4Xv_jFZWjL8TjEL3kLyv2vBuA\"><b>Roku chega ao Brasil em TVs HD e Full-HD da AOC<\/b><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Depois de lan\u00e7ar no ano passado, de modo experimental, uma&nbsp;TV OLED de 55\u201d,&nbsp;a Philips planeja retomar essa linha de produtos no segundo semestre deste<\/p>\n","protected":false},"author":1,"featured_media":17267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-17265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tvs-oled"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Philips ter\u00e1 TV OLED e soundbar este ano no Brasil - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/07\/04\/philips-tera-tv-oled-e-soundbar-este-ano-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philips ter\u00e1 TV OLED e soundbar este ano no Brasil - HT &amp; 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