{"id":1717,"date":"2016-10-03T16:53:07","date_gmt":"2016-10-03T16:53:07","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=1717"},"modified":"2016-10-03T17:02:04","modified_gmt":"2016-10-03T17:02:04","slug":"pesquisa-indica-que-62-pretendem-comprar-um-tv-4k","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2016\/10\/03\/pesquisa-indica-que-62-pretendem-comprar-um-tv-4k\/","title":{"rendered":"Pesquisa indica que 62% pretendem comprar um TV 4K"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1719\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2016\/10\/tv_4k.jpg\" alt=\"tv_4k\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/10\/tv_4k.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/10\/tv_4k-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/10\/tv_4k-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/10\/tv_4k-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/10\/tv_4k-50x28.jpg 50w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Uma nova pesquisa divulgada pela\u00a0<a href=\"https:\/\/www.cta.tech\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=https:\/\/www.cta.tech&amp;source=gmail&amp;ust=1475599659503000&amp;usg=AFQjCNFMccqbM3IeU4Sxz3fKAHjscx-fRA\">CTA<\/a>\u00a0(<i>Consumer Technology Association<\/i>) mostra que a maioria dos consumidores (62%) pretende adquirir um dispositivo 4K nos pr\u00f3ximos 12 meses. A entidade n\u00e3o divulgou detalhes sobre como foi feito o levantamento. Pelos depoimentos obtidos, 80% dos usu\u00e1rios levam mais em conta o tamanho dos TVs na hora de escolher, enquanto 62% d\u00e3o mais import\u00e2ncia \u00e0 qualidade de imagem.<\/p>\n<p>Segundo a CTA, este ano a ind\u00fastria colocar\u00e1 no mercado mundial cerca de 15 milh\u00f5es de TVs 4K UHD, com faturamento recorde de US$ 12 bilh\u00f5es. Ser\u00e1 um crescimento de 105% sobre 2015, quando foram vendidas 7 milh\u00f5es de unidades. Confirmando a previs\u00e3o, o segmento UHD passar\u00e1 a responder por quase metade do mercado global de TVs. Quatro de cada vez aparelhos ser\u00e1 4K.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3728458096\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2586048331\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Ainda pelos dados da principal entidade da ind\u00fastria eletr\u00f4nica, um dos principais fatores para a expans\u00e3o desse segmento vem sendo a queda de pre\u00e7os. O valor final m\u00e9dio de um TV 4K era de US$ 1.048 no ano passado, e agora passou para US$ 861. O crescimento est\u00e1 sendo mais r\u00e1pido que o registrado durante a transi\u00e7\u00e3o dos TVs anal\u00f3gicos para os digitais, na d\u00e9cada passada.<\/p>\n<p>Outro dado apontado por Jeff Joseph, diretor de Comunica\u00e7\u00f5es da CTA, \u00e9 o crescente investimento das produtoras de conte\u00fado, emissoras de TV e provedores de internet em conte\u00fados 4K. \u201cN\u00e3o h\u00e1 d\u00favida de que 4K \u00e9 o futuro da ind\u00fastria\u201d, diz ele. \u201cQuando as pessoas v\u00eaem aqueles 8 milh\u00f5es de pixels, quatro vezes mais que um TV comum, elas passam a acreditar\u201d.<\/p>\n<p><b>FONTE: Rapid TV<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma nova pesquisa divulgada pela\u00a0CTA\u00a0(Consumer Technology Association) mostra que a maioria dos consumidores (62%) pretende adquirir um dispositivo 4K nos pr\u00f3ximos 12 meses. A entidade<\/p>\n","protected":false},"author":1,"featured_media":1723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa indica que 62% pretendem comprar um TV 4K - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2016\/10\/03\/pesquisa-indica-que-62-pretendem-comprar-um-tv-4k\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa indica que 62% pretendem comprar um TV 4K - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Uma nova pesquisa divulgada pela\u00a0CTA\u00a0(Consumer Technology Association) mostra que a maioria dos consumidores (62%) pretende adquirir um dispositivo 4K nos pr\u00f3ximos 12 meses. 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