{"id":14577,"date":"2020-01-26T11:57:25","date_gmt":"2020-01-26T13:57:25","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=14577"},"modified":"2020-02-05T17:40:05","modified_gmt":"2020-02-05T19:40:05","slug":"grupo-lg-corp-anuncia-mais-foco-em-software-e-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/01\/26\/grupo-lg-corp-anuncia-mais-foco-em-software-e-inteligencia-artificial\/","title":{"rendered":"Grupo LG Corp anuncia mais foco em software e Intelig\u00eancia Artificial"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14578 aligncenter\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/02\/OLED-TV-8K_04-482x301-1.jpg\" alt=\"\" width=\"482\" height=\"301\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/02\/OLED-TV-8K_04-482x301-1.jpg 482w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/02\/OLED-TV-8K_04-482x301-1-400x250.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/02\/OLED-TV-8K_04-482x301-1-300x187.jpg 300w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/p>\n<p>Koo Kwang-mo assumiu em junho \u00faltimo o cargo de chairman da LG Corp com a miss\u00e3o de mudar os rumos do grupo. Ser\u00e1 uma \u201cmudan\u00e7a de DNA\u201d, como escreveu o site especializado ZDNet, citando fontes internas da empresa. Assim que assumiu, Kwon nomeou Brian Kwon, executivo com larga experi\u00eancia nos EUA e fama de gestor radical, para CEO. Sua tarefa \u00e9 transformar a LG, de uma empresa 100% focada em tecnologia e hardware, numa voltada mais a software e Intelig\u00eancia Artificial.<\/p>\n<p>Foi criado tamb\u00e9m o cargo de CSO (<em>Chief Strategy Officer<\/em>) para William Cho, outro tarimbado executivo \u201cmade in USA\u201d, encarregado de melhorar a colabora\u00e7\u00e3o entre as diversas unidades do LG Corp. O chairman Koo quer implantar um estilo gerencial mais americano, com mais agilidade na tomada de decis\u00f5es (inclusive cortes de pessoal), marketing mais agressivo, reestrutura\u00e7\u00e3o de setores que d\u00e3o preju\u00edzo e at\u00e9 a\u00e7\u00f5es judiciais contra concorrentes acusados de espionagem industrial.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1826307064\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3870618756\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Para a divis\u00e3o de displays, o desafio agora ser\u00e1 reverter as perdas dos \u00faltimos anos no segmento LCD e fazer decolar o segmento OLED, cujos resultados n\u00e3o v\u00eam sendo satisfat\u00f3rios. No caso do LCD, a informa\u00e7\u00e3o extraoficial \u00e9 de que se planeja uma redu\u00e7\u00e3o de nada menos que 50% na produ\u00e7\u00e3o a partir deste ano.<\/p>\n<p>Durante a CES de Las Vegas, o rec\u00e9m-nomeado CEO da LG Display, Jeong Ho-young, chegou a admitir para jornalistas que a empresa tem enfrentado \u201cm\u00faltiplas dificuldades\u201d; o preju\u00edzo esperado para o balan\u00e7o de 2019 \u00e9 pr\u00f3ximo de US$ 1 bilh\u00e3o, pior resultado do grupo na d\u00e9cada. Uma grande f\u00e1brica de pain\u00e9is OLED na China, que deveria estar a pleno vapor, apresentou problemas t\u00e9cnicos e for\u00e7ou o adiamento de uma s\u00e9rie de planos, admitiu Jeong.<\/p>\n<p>Apesar de tudo, ele se diz otimista pelo fato da LG continuar sendo a maior fornecedora de pain\u00e9is OLED do planeta. Um estudo recente da consultoria IHS Markit revelou que esse tipo de TV ser\u00e1 respons\u00e1vel por mais da metade (53%) do segmento premium (telas grandes) em 2021.<\/p>\n<p>Na CES, a LG demonstrou os primeiros TVs OLED 8K, em tamanhos de 88 e 77 polegadas, este com pre\u00e7o estimado de US$ 5.500, a ser lan\u00e7ado nos EUA em fevereiro (<a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/01\/07\/lg-amplia-linha-de-tvs-oled-e-nanocell-com-4k-e-8k\/\"><strong>vejam aqui os detalhes<\/strong><\/a>). Al\u00e9m disso, at\u00e9 os chineses est\u00e3o comprando pain\u00e9is OLED da LG. A aposta vai continuar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koo Kwang-mo assumiu em junho \u00faltimo o cargo de chairman da LG Corp com a miss\u00e3o de mudar os rumos do grupo. Ser\u00e1 uma \u201cmudan\u00e7a<\/p>\n","protected":false},"author":1,"featured_media":14578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-14577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grupo LG Corp anuncia mais foco em software e Intelig\u00eancia Artificial - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/01\/26\/grupo-lg-corp-anuncia-mais-foco-em-software-e-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo LG Corp anuncia mais foco em software e Intelig\u00eancia Artificial - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Koo Kwang-mo assumiu em junho \u00faltimo o cargo de chairman da LG Corp com a miss\u00e3o de mudar os rumos do grupo. 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