{"id":13320,"date":"2020-01-30T11:39:24","date_gmt":"2020-01-30T13:39:24","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=13320"},"modified":"2023-03-15T10:52:46","modified_gmt":"2023-03-15T13:52:46","slug":"inteligencia-artificial-e-a-nova-referencia-para-a-industria-eletronica","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/01\/30\/inteligencia-artificial-e-a-nova-referencia-para-a-industria-eletronica\/","title":{"rendered":"Intelig\u00eancia Artificial \u00e9 a nova refer\u00eancia para a ind\u00fastria eletr\u00f4nica"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13321\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/abre.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/abre.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/abre-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/abre-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/abre-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/abre-768x432.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/abre-600x338.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<a href=\"#\" target=\"_self\" class=\"buttons btn_blue left\"><span class=\"left\">Por Orlando Barrozo*<\/span><\/a>\n<p>Se h\u00e1 uma tend\u00eancia que pode ser depreendida da CES 2020, essa \u00e9 a Intelig\u00eancia Artificial. Puxada por tr\u00eas gigantes \u2013 Google, Amazon e Samsung \u2013 essa tecnologia vai se espalhando por todo o mercado, ainda que para muitos usu\u00e1rios (e mesmo profissionais) n\u00e3o estejam bem claros seus custos e benef\u00edcios.<\/p>\n<p>Uma r\u00e1pida pesquisa na lista de aproximadamente 3.500 expositores da CES revela a quantidade de empresas envolvidas com AI (a sigla em ingl\u00eas aparece frequentemente nos materiais de divulga\u00e7\u00e3o). A face mais vis\u00edvel est\u00e1 nos assistentes de voz, presentes em in\u00fameros estandes da feira e j\u00e1 consolidados como a interface preferencial para usu\u00e1rios lidarem com seus aparelhos a partir de agora.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-75492032\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-3566661659\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<blockquote>\n<h5><span style=\"color: #000000;\"><strong><em>Uma pequena esfera rola pela casa <\/em><\/strong><\/span><\/h5>\n<h5><span style=\"color: #000000;\"><strong><em>acompanhando o usu\u00e1rio. \u00c9 um rob\u00f4, <\/em><\/strong><\/span><\/h5>\n<h5><span style=\"color: #000000;\"><strong><em>que cumpre tarefas solicitadas por voz.<\/em><\/strong><\/span><\/h5>\n<\/blockquote>\n<p>Al\u00e9m de uma infinidade de produtos que respondem a comandos de voz, a CES apresentou novos aspectos da AI que o consumidor comum ficar\u00e1 conhecendo melhor este ano. Exemplo: a capacidade de um aparelho saber o que o usu\u00e1rio deseja antes mesmo que este diga uma simples palavra!<\/p>\n<p>Sim, o conceito de Intelig\u00eancia Artificial j\u00e1 embute a coleta de dados sobre as prefer\u00eancias e comportamentos do usu\u00e1rio, de tal maneira que o aparelho \u2013 dotado de um processador (e todos t\u00eam um\u2026) \u2013 possa analis\u00e1-los, fornecer recomenda\u00e7\u00f5es e at\u00e9 antecipar decis\u00f5es de seu feliz propriet\u00e1rio.<\/p>\n<p>A Samsung, por exemplo, anunciou que alguns de seus TVs 2020 ter\u00e3o embutido o assistente Bixby com altas propriedades de intera\u00e7\u00e3o. Uma delas: se voc\u00ea disser algo como \u201cmostre-me algo para relaxar\u201d, o TV ir\u00e1 buscar uma bela imagem de praia ensolarada.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13322\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ballie-02.jpg\" alt=\"\" width=\"650\" height=\"334\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ballie-02.jpg 650w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ballie-02-400x206.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ballie-02-500x257.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ballie-02-300x154.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ballie-02-600x308.jpg 600w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Outro exemplo de AI apresentado pela Samsung, inclusive no discurso de abertura da CES por seu presidente H.S.Kim, chama-se Ballie. Ballie, essa pequena bola amarela que acompanha o usu\u00e1rio o tempo todo e vem a ser, acredite, um rob\u00f4. Que responde a comandos de voz como acender\/apagar luzes, abrir portas, ligar o ar-condicionado etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13323\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ford.jpg\" alt=\"\" width=\"650\" height=\"369\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ford.jpg 650w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ford-400x227.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ford-500x284.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ford-300x170.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Ford-600x341.jpg 600w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Rob\u00f4s, por sinal, foram uma figura constante nos corredores do Las Vegas Convention Center. Montadoras\u00a0 usaram-nos para mostrar os avan\u00e7os de seus autom\u00f3veis, caso da Ford, que mandou fazer esta esp\u00e9cie de Robocop cuja fun\u00e7\u00e3o seria carregar itens pesados da casa para o carro e vice-versa.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h5><span style=\"color: #000000;\"><strong><em>Alexa j\u00e1 est\u00e1 em mais de 100 mil produtos. <\/em><\/strong><\/span><\/h5>\n<h5><span style=\"color: #000000;\"><strong><em>E agora come\u00e7a a entrar tamb\u00e9m em carros, <\/em><\/strong><\/span><\/h5>\n<h5><span style=\"color: #000000;\"><strong><em>bicicletas e at\u00e9 vasos sanit\u00e1rios.<\/em><\/strong><\/span><\/h5>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13326\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/ThinQ-Fit.jpg\" alt=\"\" width=\"650\" height=\"325\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/ThinQ-Fit.jpg 650w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/ThinQ-Fit-400x200.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/ThinQ-Fit-500x250.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/ThinQ-Fit-300x150.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/ThinQ-Fit-600x300.jpg 600w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>AI \u00e9 tamb\u00e9m o que est\u00e1 por tr\u00e1s dos eletrodom\u00e9sticos nesta era smart. O j\u00e1 famoso aspirador de p\u00f3 da LG agora ser\u00e1 capaz de \u201caprender com os pr\u00f3prios erros&#8221;, na explica\u00e7\u00e3o de I.P.Park, diretor de tecnologia do grupo coreano. E com o espelho ThinQ Fit (acima) ser\u00e1 poss\u00edvel ser\u00e1 poss\u00edvel experimentar virtualmente uma roupa que voc\u00ea esteja querendo, antes de decidir a compra.<\/p>\n<p>Segundo a Amazon, que montou um grande estande na CES (abaixo), j\u00e1 existem, j\u00e1 existem no mundo mais de 100 mil produtos trazendo embutido o assistente Alexa. Talvez voc\u00ea n\u00e3o acredite, mas j\u00e1 \u00e9 poss\u00edvel acionar dessa forma dispositivos como bicicletas virtuais (e-bikes), m\u00e1quinas de lavar e secar e at\u00e9 vasos sanit\u00e1rios!<\/p>\n<p>A estrat\u00e9gia da empresa de Jeff Bezos \u00e9 firmar a maior quantidade poss\u00edvel de parcerias, em todos os segmentos, de tal forma que Alexa esteja presente no dia a dia das pessoas. Vale tamb\u00e9m para os carros da fam\u00edlia, que passam a ser uma extens\u00e3o da casa ao incorporar recursos de AI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13325\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Asics.jpg\" alt=\"\" width=\"650\" height=\"397\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Asics.jpg 650w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Asics-400x244.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Asics-500x305.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Asics-300x183.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/Asics-600x366.jpg 600w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>\u00c9 o mesmo que planeja o Google, cujo assistente de voz est\u00e1 presente em milhares de dispositivos \u2013 e contando. Na CES 2020, houve demonstra\u00e7\u00f5es de coisas como coisas como um \u201ct\u00eanis smart\u201d (acima), da Asics, que diz, que diz ao atleta como correr mais e melhor; ou uma escova de dentes, da Oral-B, que analisa sua boca e faz toda a limpeza em 10 segundos!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13330\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/samsung-neon.jpg\" alt=\"\" width=\"650\" height=\"366\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/samsung-neon.jpg 650w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/samsung-neon-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/samsung-neon-500x282.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/samsung-neon-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/samsung-neon-600x338.jpg 600w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Mas, em mat\u00e9ria de Intelig\u00eancia Artificial, nada superou nesta CES as figuras do Neon (acima), plataforma apresentada pela Samsung com \u201chumanos artificiais\u201d (<strong><a href=\"https:\/\/www.youtube.com\/watch?v=2UlBFiL6noU\">veja o v\u00eddeo<\/a><\/strong>). S\u00e3o reprodu\u00e7\u00f5es perfeitas de pessoas comuns que \u2013 pelo menos nas demonstra\u00e7\u00f5es da empresa \u2013 mostraram ser capazes de conversar, interagir e at\u00e9 cumprir ordens dos usu\u00e1rios.<\/p>\n<p>Ser\u00e1 esse o nosso futuro?<\/p>\n<p><strong>*Com informa\u00e7\u00f5es dos fabricantes e dos sites CNET, Digital Trends e TechRadar.<\/strong><\/p>\n<p><strong>Temas relacionados:<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/12\/06\/teste-tv-tcl-c6-65-com-inteligencia-artificial-e-soundbar-integrada\/\">Teste: TV TCL C6 65\u201d com Intelig\u00eancia Artificial e soundbar integrada<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/07\/01\/tv-com-inteligencia-artificial-e-nao-e-4k\/\">TV com Intelig\u00eancia Artificial. E n\u00e3o \u00e9 4K.<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/04\/15\/inteligencia-artificial-e-seus-impactos-no-segmento-audio-video\/\">Intelig\u00eancia Artificial e seus impactos no segmento \u00e1udio\/v\u00eddeo<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/orlandobarrozo.blog.br\/2019\/11\/25\/tecnologia-bem-estar-e-as-tendencias-para-2020\/\">Tecnologia, bem estar e as tend\u00eancias para 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se h\u00e1 uma tend\u00eancia que pode ser depreendida da CES 2020, essa \u00e9 a Intelig\u00eancia Artificial. Puxada por tr\u00eas gigantes \u2013 Google, Amazon e Samsung<\/p>\n","protected":false},"author":1,"featured_media":13328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,24,3],"tags":[],"class_list":["post-13320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ces2020","category-smart-home","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intelig\u00eancia Artificial \u00e9 a nova refer\u00eancia para a ind\u00fastria eletr\u00f4nica - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/01\/30\/inteligencia-artificial-e-a-nova-referencia-para-a-industria-eletronica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelig\u00eancia Artificial \u00e9 a nova refer\u00eancia para a ind\u00fastria eletr\u00f4nica - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Se h\u00e1 uma tend\u00eancia que pode ser depreendida da CES 2020, essa \u00e9 a Intelig\u00eancia Artificial. 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