{"id":12731,"date":"2020-01-21T11:40:44","date_gmt":"2020-01-21T13:40:44","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=12731"},"modified":"2020-02-05T17:37:29","modified_gmt":"2020-02-05T19:37:29","slug":"apple-volta-a-ces-depois-de-28-anos","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/01\/21\/apple-volta-a-ces-depois-de-28-anos\/","title":{"rendered":"Apple volta \u00e0 CES depois de 28 anos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12734 aligncenter\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/apple_ces.jpg\" alt=\"\" width=\"680\" height=\"424\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/apple_ces.jpg 680w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/apple_ces-400x249.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/apple_ces-500x312.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/apple_ces-300x187.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/01\/apple_ces-600x374.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>Ruas pr\u00f3ximas ao Las Vegas Convention Center amanheceram no primeiro dia do ano com outdoors saudando a volta da Apple \u00e0 CES. Fora do evento desde 1992, a empresa de Cupertino anunciou sua presen\u00e7a com an\u00fancios (foto) provocando os concorrentes: \u201cTudo que acontece no seu iPhone permanece no seu iPhone\u201d, diz o lema da campanha, voltada \u00e0 privacidade e a seguran\u00e7a dos dados dos usu\u00e1rios.<\/p>\n<p>Em seu estande na<strong>\u00a0<a href=\"https:\/\/www.ces.tech\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.ces.tech&amp;source=gmail&amp;ust=1578315912441000&amp;usg=AFQjCNHQXtCycEpOFC3KoxpuIaLIlbAQQg\">CES 2020<\/a><\/strong>,\u00a0a Apple promete demonstrar as vantagens de sua plataforma HomeKit, que se integra facilmente a diversos dispositivos da casa. Jane Horvath, executiva respons\u00e1vel pela \u00e1rea de privacidade na empresa, participar\u00e1 de um painel sobre o tema no dia 09\/01, em que ir\u00e1 destacar o sistema de prote\u00e7\u00e3o criado para projetos de smart home. Tamb\u00e9m participar\u00e3o representantes do Facebook e da FTC, \u00f3rg\u00e3o do governo americano.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-743896673\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-11499242\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Ao contr\u00e1rio de Google, Facebook e outras gigantes da internet, a Apple mant\u00e9m sua pol\u00edtica de n\u00e3o aceitar publicidade, sustentando seu neg\u00f3cio com a venda de aparelhos e servi\u00e7os. A empresa tamb\u00e9m pro\u00edbe seus parceiros de coletar dados de usu\u00e1rios sem permiss\u00e3o, e coleta apenas informa\u00e7\u00f5es gen\u00e9ricas, n\u00e3o espec\u00edficas de uma pessoa ou de uma conta.<\/p>\n<p>Na CES 2020, a Apple pretende refor\u00e7ar essas pol\u00edticas garantindo que os mesmos crit\u00e9rios est\u00e3o sendo adotados com a linha HomeKit. A empresa desenvolveu a API Secure Video, que permite o processamento de todos os dados localmente (dentro da casa do usu\u00e1rio), e n\u00e3o na nuvem.<\/p>\n<p>Segundo a Apple, essa API armazena os dados durante 10 dias, com criptografia inclusive dos conte\u00fados de v\u00eddeo, numa conta exclusiva do iCloud, plataforma em nuvem para produtos Apple. Esses conte\u00fados s\u00f3 podem ser visualizados pelo usu\u00e1rio com uma c\u00e2mera espec\u00edfica do HomeKit.<\/p>\n<p><b>FONTE: Digital Trends<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/09\/27\/tvs-4k-mais-acessiveis-da-samsung-vem-com-appletv-e-airplay-2\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/09\/27\/tvs-4k-mais-acessiveis-da-samsung-vem-com-appletv-e-airplay-2\/&amp;source=gmail&amp;ust=1578315912441000&amp;usg=AFQjCNHpxoqNZWtakjAhE1E3nk58wuLOAg\"><b>TVs 4K Samsung v\u00eam com AppleTV e AirPlay 2<\/b><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/06\/04\/apple-google-netflix-e-a-guerra-dos-aplicativos\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/06\/04\/apple-google-netflix-e-a-guerra-dos-aplicativos\/&amp;source=gmail&amp;ust=1578315912441000&amp;usg=AFQjCNGCS4f4hFA2yJEBV24tuZPKaeH_8Q\">Apple, Google, Netflix e a \u201cguerra dos aplicativos&#8221;<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/10\/22\/saiba-como-funciona-a-nova-plataforma-crestron-home\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/10\/22\/saiba-como-funciona-a-nova-plataforma-crestron-home\/&amp;source=gmail&amp;ust=1578315912441000&amp;usg=AFQjCNE2doHmA-h41zLCKbxOhNQWJxnbSQ\"><b>Saiba como funciona a nova plataforma Crestron Home<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/12\/17\/automacao-da-fibaro-permite-instalacao-modular-e-sem-fio\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/12\/17\/automacao-da-fibaro-permite-instalacao-modular-e-sem- fio\/&amp;source=gmail&amp;ust=1578315912441000&amp;usg=AFQjCNHcJSvBMW4O6QftWc7Gai_Qh0535A\"><b>Automa\u00e7\u00e3o da Fibaro permite instala\u00e7\u00e3o modular e sem fio<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ruas pr\u00f3ximas ao Las Vegas Convention Center amanheceram no primeiro dia do ano com outdoors saudando a volta da Apple \u00e0 CES. Fora do evento<\/p>\n","protected":false},"author":1,"featured_media":12733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,4,24],"tags":[],"class_list":["post-12731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ces2020","category-noticias","category-smart-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple volta \u00e0 CES depois de 28 anos - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/01\/21\/apple-volta-a-ces-depois-de-28-anos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple volta \u00e0 CES depois de 28 anos - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Ruas pr\u00f3ximas ao Las Vegas Convention Center amanheceram no primeiro dia do ano com outdoors saudando a volta da Apple \u00e0 CES. 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