{"id":127,"date":"2015-06-16T20:04:03","date_gmt":"2015-06-16T20:04:03","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=127"},"modified":"2015-08-24T20:05:26","modified_gmt":"2015-08-24T20:05:26","slug":"setor-de-tv-paga-discute-tributacao-e-queda-do-consumo","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2015\/06\/16\/setor-de-tv-paga-discute-tributacao-e-queda-do-consumo\/","title":{"rendered":"Setor de TV paga discute tributa\u00e7\u00e3o e queda do consumo"},"content":{"rendered":"<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/08\/801529.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-128\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/08\/801529-300x171.jpg\" alt=\"801529\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/08\/801529-300x171.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/08\/801529.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Com a participa\u00e7\u00e3o das principais operadoras e programadoras do pa\u00eds, al\u00e9m fornecedores de equipamentos e servi\u00e7os para TV por assinatura, ser\u00e1 realizada no in\u00edcio de agosto, em S\u00e3o Paulo, a ABTA 2015, principal evento do setor. Al\u00e9m da exposi\u00e7\u00e3o, com aproximadamente 60 estandes, o destaque do evento \u00e9 o Congresso da Associa\u00e7\u00e3o Brasileira de TV por Assinatura, com a participa\u00e7\u00e3o de especialistas de v\u00e1rios pa\u00edses.<\/p>\n<p>J\u00e1 se sabe que dois temas ir\u00e3o dominar as discuss\u00f5es: os efeitos da crise econ\u00f4mica sobre o setor e as cr\u00edticas \u00e0 carga tribut\u00e1ria, que vem aumentando sobre as prestadoras de servi\u00e7o. Segundo os dados mais recentes da\u00a0<a href=\"http:\/\/www.anatel.gov.br\/institucional\/\" target=\"_blank\">Anatel<\/a>, as vendas de assinaturas praticamente estagnaram nos \u00faltimos meses. Em abril, estavam registrados 19,761 milh\u00f5es de domic\u00edlios, contra 19,762 em mar\u00e7o. Nos primeiros quatro meses do ano, o setor adicionou pouco mais de 200 mil assinantes, n\u00famero que at\u00e9 2013 representava a m\u00e9dia mensal.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1262877016\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-1948406873\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>A principal explica\u00e7\u00e3o est\u00e1 na inadimpl\u00eancia, provocada pela queda no consumo da classe m\u00e9dia.\u00a0&#8220;O que vimos no come\u00e7o desse ano foi uma taxa de inadimpl\u00eancia 20% acima do que est\u00e1vamos projetando, que j\u00e1 era um n\u00famero alto&#8221;, disse o presidente da Sky, Luiz Eduardo Baptista, em entrevista ao site Teletime (veja aqui).\u00a0&#8220;Todo m\u00eas, temos que correr atr\u00e1s de 1 milh\u00e3o de pessoas que n\u00e3o conseguem pagar em dia&#8221;, explicou.<\/p>\n<p>Representando a maior parte das operadoras e tamb\u00e9m algumas programadoras, a ABTA tem procurado o governo para pedir a redu\u00e7\u00e3o da carga tribut\u00e1ria, que n\u00e3o incide, por exemplo, sobre as empresas de internet que tamb\u00e9m distribuem conte\u00fados de v\u00eddeo, como Google, Apple (iTunes) e Netflix.<\/p>\n<p>Para se manter informado sobre o setor, acesse o hot site\u00a0<a href=\"http:\/\/revistahometheater.uol.com.br\/hotsites\/tvpaga\/%20\" target=\"_blank\">TV por Assinatura<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a participa\u00e7\u00e3o das principais operadoras e programadoras do pa\u00eds, al\u00e9m fornecedores de equipamentos e servi\u00e7os para TV por assinatura, ser\u00e1 realizada no in\u00edcio de<\/p>\n","protected":false},"author":1,"featured_media":128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setor de TV paga discute tributa\u00e7\u00e3o e queda do consumo - HT &amp; 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