{"id":1267,"date":"2016-08-05T14:56:32","date_gmt":"2016-08-05T14:56:32","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=1267"},"modified":"2016-08-05T14:58:21","modified_gmt":"2016-08-05T14:58:21","slug":"novo-receptor-de-tv-paga-acessa-ate-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2016\/08\/05\/novo-receptor-de-tv-paga-acessa-ate-redes-sociais\/","title":{"rendered":"Novo receptor de TV paga acessa at\u00e9 redes sociais"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1268\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2016\/08\/intuitv-277x300.jpg\" alt=\"intuitv\" width=\"277\" height=\"300\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/08\/intuitv-277x300.jpg 277w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/08\/intuitv-300x325.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/08\/intuitv-46x50.jpg 46w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/08\/intuitv.jpg 400w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/>Um novo conceito na rela\u00e7\u00e3o entre o telespectador e seu aparelho de TV: \u00e9 isso que prop\u00f5e a gigante su\u00ed\u00e7a Nagra, que fornece solu\u00e7\u00f5es para operadoras e provedoras de v\u00e1rios pa\u00edses. Durante a\u00a0<a href=\"http:\/\/www.abta2016.com.br\/\" target=\"_blank\">feira ABTA 2016<\/a>,\u00a0realizada no final de junho em S\u00e3o Paulo, a empresa demonstrou o\u00a0<strong>IntuiTV<\/strong>, um tipo diferente de receptor para servi\u00e7os de TV por assinatura. Al\u00e9m dos canais convencionais, o aparelho permite acessar todas as fontes de conte\u00fado definidas pelo usu\u00e1rio.<\/p>\n<div>\n<p>\u201cNossa percep\u00e7\u00e3o \u00e9 que tudo precisa ser integrado e estar acess\u00edvel do modo menos complicado para o consumidor\u201d, explica Thierry Martin, vice-presidente da empresa para a Am\u00e9rica Latina. \u201cO IntuiTV foi desenhado para captar n\u00e3o apenas os canais que a operadora oferece ao assinante, mas tudo aquilo que ele achar interessante em v\u00eddeo. A facilidade de acesso e navega\u00e7\u00e3o foi a nossa maior preocupa\u00e7\u00e3o.\u201d<\/p>\n<\/div>\n<div>\n<p>Segundo Martin, o aparelho (foto) pode ser acionado por um controle com tela de toque, similar \u00e0 de smartphones e tablets, ou atrav\u00e9s de aplicativo no pr\u00f3prio aparelho que o usu\u00e1rio j\u00e1 tem. Para troca de canal, por exemplo, usa-se o recurso\u00a0<em>swipe<\/em>\u00a0(\u201carrastar\u201d). As interfaces de cada aplicativo utilizado (YouTube, Netflix, Facebook etc.) aparecem na tela exatamente como no computador. \u201cO acesso \u00e0s redes sociais pelo TV passou a ser fundamental\u201d, diz Martin, \u201cpois a quantidade de v\u00eddeos que circulam por esse meio \u00e9 cada vez maior. Essa \u00e9 sem d\u00favida uma tend\u00eancia do mercado mundial\u201d.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-170984944\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2887097669\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<\/div>\n<div>\n<p>O IntuiTV est\u00e1 agora em estudos junto a operadoras brasileiras que tenham interesse em oferecer mais servi\u00e7os a seus assinantes. A Nagra informou que j\u00e1 tem condi\u00e7\u00f5es de fornecer o aparelho compat\u00edvel com sinal 4K.<\/p>\n<\/div>\n<div><a href=\"http:\/\/revistahometheater.uol.com.br\/hotsites\/tvpaga\/\" target=\"_blank\">Clique aqui<\/a>\u00a0para ver mais sobre esse tipo de produto e os servi\u00e7os de TV paga em geral.<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Um novo conceito na rela\u00e7\u00e3o entre o telespectador e seu aparelho de TV: \u00e9 isso que prop\u00f5e a gigante su\u00ed\u00e7a Nagra, que fornece solu\u00e7\u00f5es para<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novo receptor de TV paga acessa at\u00e9 redes sociais - HT &amp; 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