{"id":1047,"date":"2016-06-01T15:08:18","date_gmt":"2016-06-01T15:08:18","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=1047"},"modified":"2016-06-01T15:09:58","modified_gmt":"2016-06-01T15:09:58","slug":"tv-smart-ja-estao-presentes-em-15-das-casas-brasileiras","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2016\/06\/01\/tv-smart-ja-estao-presentes-em-15-das-casas-brasileiras\/","title":{"rendered":"TV smart j\u00e1 est\u00e3o presentes em 15% das casas brasileiras"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1048\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2016\/06\/tv_uol-300x196.jpg\" alt=\"tv_uol\" width=\"300\" height=\"196\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/06\/tv_uol-300x196.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/06\/tv_uol-50x33.jpg 50w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/06\/tv_uol.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>At\u00e9 o final de 2015, a base instalada de TVs smart &#8211; que d\u00e3o acesso direto \u00e0 internet &#8211; era de 16 milh\u00f5es, sendo que 94% desses aparelhos foram adquiridos nos \u00faltimos dois anos. A informa\u00e7\u00e3o consta de uma pesquisa divulgada pela empresa SmartClip, durante o congresso\u00a0<a href=\"http:\/\/evento.proxxima.com.br\/2016\/\" target=\"_blank\">Proxxima<\/a>\u00a0 realizado em S\u00e3o Paulo no in\u00edcio do m\u00eas e voltado a profissionais de marketing e m\u00eddia.<\/p>\n<p>Com base no \u00faltimo censo do IBGE, divulgado no in\u00edcio do ano passado, calcula-se que existam no pa\u00eds mais de 103 milh\u00f5es de TVs, ou seja, a propor\u00e7\u00e3o de modelos smart seria em torno de 15%. A pesquisa foi realizada em parceria com a LG e a Nielsen\/Ibope, revelando que est\u00e1 crescendo o n\u00famero de usu\u00e1rios que acessam pelo TV conte\u00fados por demanda, como Now e Netflix: servi\u00e7os de v\u00eddeo correspondem a 45% do tempo gasto, em m\u00e9dia, pelos brasileiros diante do TV.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-234112010\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2372074451\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Segundo Vitor Schiavo, gerente da LG, o percentual de TVs smart vendidos tende a aumentar, ap\u00f3s ter chegado no ano passado a 60% do total. A pesquisa indicou ainda que 91% dos usu\u00e1rios se conectam habitualmente \u00e0 internet e que 85% usam aplicativos para ver filmes e s\u00e9ries online. \u201cNo in\u00edcio, os fabricantes corriam atr\u00e1s de parceiros para trazer conte\u00fados aos TVs smart\u201d, diz o executivo. \u201cT\u00ednhamos 800 aplicativos sem muita relev\u00e2ncia. A partir de 2013, os canais de TV \u00e9 que come\u00e7aram a procurar os fabricantes.\u201d<\/p>\n<p><strong>FONTE:\u00a0<a href=\"http:\/\/converge.com\/\" target=\"_blank\">Converge.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At\u00e9 o final de 2015, a base instalada de TVs smart &#8211; que d\u00e3o acesso direto \u00e0 internet &#8211; era de 16 milh\u00f5es, sendo que<\/p>\n","protected":false},"author":1,"featured_media":1048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TV smart j\u00e1 est\u00e3o presentes em 15% das casas brasileiras - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2016\/06\/01\/tv-smart-ja-estao-presentes-em-15-das-casas-brasileiras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV smart j\u00e1 est\u00e3o presentes em 15% das casas brasileiras - HT &amp; 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